This privacy policy sets out how Babybeads UK uses and protects any information that you give Babybeads UK when you use this website.

Babybeads UK is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Babybeads UK may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 24th August 2008.

What we collect

We may collect the following information:

• Your name.
• Your contact information including your email address.
• Demographic information such as your postcode, preferences and interests.
• Other information relevant to customer surveys and/or offers.

• Internal record keeping
• We may use the information to improve our products and services.
• We may periodically send you promotional email about new products, special offers or other information which we think you may find of interest using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail.
• We may use the information to customise our website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Cookies

A cookie is a small file which asks permission to be placed on your computer's hard disc. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

While we do not employ the use of cookies anywhere on our website, we now use Google Analytics to analyse our web traffic, and they may use cookies in their analysis process. Also, if you use PayPal to pay for your order, they may use cookies in accordance with their privacy policy.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
• If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at privacy@babybeads.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Babybeads UK, Goodwin Farm House, Mayton Lane, Broad Oak, Canterbury, Kent CT2 0QJ.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.